Europe visa appoints a new person in charge of marketing

19 of December of 2006 Madrid

Europe visa has named to Mariano Dima like new executive vice-president of marketing and products. From this position, it will act like person in charge of publicity, marketing, sponsorships and development of products Europe Visa.

“This it is a strategic appointment for Europe Visa�?, has indicated Peter Ayliffe, president of Europe Visa, “since the industry of payments happens decisive for a moment in Europe with the creation of the unique zone of payments in Euro (IT KNOWS) at the beginning of 2008 and with a more and more competitive market. The formation and experience of Mariano will be a great resource for the association at the time of being able to in a while increase the preference of the consumers in favor of the mark in which we are sending new and innovating products like cards without contact�?.

Until his incorporation to Visa Europe Dima she was European vice-president of marketing of Levi Strauss & Co, with soothes in Brussels. She was the public person in charge of publicity, relations, CRM, and marketing for the iconic mark of Levi´s. Dima is expert in international marketing, has carried out diverse directive positions in global marks leaders. Among others positions, have been director of world-wide strategy of segments of consumers of Vodafone Group PLC, and director of international marketing and enterprise development of Pentland Group PLC (proprietor of the marks Speedo, Berghaus, Lacoste and Ellesse). It initiated his race of marketing in PepsiCo the International where it worked for more than 8 years in the United States and Latin America. With double Italian and Argentine nationality, Mariano speaks Castilian, Italian, Portuguese and English. It is licensed in industrial engineering by the University of Buenos Aires.

This week, Europe Visa has announced the first launching of its cards without contact in Europe, with the collaboration of Barclaycard and the system of public transport of London, besides the first plans for the emission of its new card of debit V PAY in Germany, through cooperative association banking BVR. The association also will fulfill all the requirements of the unique zone of payments (IT KNOWS) from the 1 of January of 2007, going ahead to a year to the date limit established from Brussels.

On Visa

In Europe it has more than 315 million cards Visa of credit, debit and of companies. In the 12 months until June end of 2006 those cards they were used to realize distant purchases and of cash by a total volume of more than 1.19 trillions of Euros.

Visa is an association formed by members, an organization directed by its 4,500 European financial organizations member, which allows him to quickly take care of the specific needs of the European financial organizations and their clients - titular and commerce, besides fulfilling with the aim of the European Commission to create a true inner market of payments. Europe visa is Visa co-owner the International, the organization who guarantees the global interoperability of her products as well as the management of the mark Visa.

In October of 2006, Visa announced the reconstruction of its organization at world-wide level excluding Europe to create a new company quoted in stock market that will be called Inc. Visa. Like part of this reconstruction, Europe Visa will maintain its structure of association and will operate exclusively with a license in Europe.

Visa is one of the payment marks leaders in the world and counts on a level of matchless acceptance that includes approximately 24 million acceptance points which they include more of a million automatic tellers.

For more information it visits www.visaeurope.com/es