The simple pleasures of the life are a gift

Second phase of the campaign “Enjoys every day�? of Europe Visa

05 of March of 2007 Madrid

After the launching of the publicity campaign “It enjoys every day�? in January of 2006, Europe Visa now initiates the second phase of the same. Thanks to the success of the launching of the campaign in its first year, Europe Visa gives continuity him with the idea that “the small pleasures in the life are a gift�? demonstrating that Visa understands that those are these that us make happy.

The campaign, that is sent in nineteen European markets, is designed to foment the use of cards Visa in the situations where the consumers normally pay with cash or checks. The objective is not to promote that people spend more, but to emphasize than to pay with cards Visa he is more comfortable, safe and fast.

The campaign of “Enjoys every day�? that will be developed during this year 2007 gives to continuity to the advertizing Visa concept, represented by the packages of multitude of gifts crossing the streets, a metaphor of the number of small pleasures that we can enjoy every day. In this phase the campaign is more dynamic although the reason continues being the same: thanks to Visa million people they can enjoy those small pleasures of the life on a daily basis. The campaign covers all type with means and supports from fence TV, happening through announcements in press, radio, Internet or different elements within the commerce.

Joe Clift, Vice-president Responsable de Gestión de Marca de Visa Europe, comments: “An approach so integrated of the publicity and the promotional activities allows to our financial organizations in all Europe to be useful to start up joint promotions that will impel their business with cards Visa and will increase their yield. Like the European system of payments leader, it is more and more important to facilitate that our financial organizations member participate and they benefit from the campaign�?.

It added, “We create firmly that the campaign maintains a strong identity of mark for Visa in Europe, that is appropriate for the world-wide mark of payments leader and who shows the consumers the advantages to use cards Visa instead of cash or checks.�?

Saatchi & Saatchi have been the agency that has developed the creativity and MediaEdge company to be the person in charge of the means strategy.

On Visa

In Europe there are almost 321 million cards Visa of credit, debit and of companies. In the 12 months until September end of 2006 those cards they were used to realize distant purchases and of cash by a total volume of more than 1.2 trillions of Euros. One of each nine Euros that are spent at the moment in Europe, is pleased with a card Visa. Visa is an association formed by members, an organization directed by its 4,500 European financial organizations member, which allows him to quickly take care of the specific needs of the European financial organizations and their clients - titular and commerce, besides fulfilling with the aim of the European Commission to create a true inner market of payments. Europe visa is co-owner International Visa, the organization who guarantees the global interoperability of her products as well as the management of the mark Visa. In October of 2006, Visa announced the reconstruction of its organization at world-wide level excluding Europe to create a new company quoted in stock market that will be called Inc. Visa. Like part of this reconstruction, Europe Visa will maintain its structure of association and will operate exclusively with a license in Europe. Visa is one of the payment marks leaders in the world and counts on a level of matchless acceptance that includes approximately 24 million acceptance points which they include more of a million automatic tellers.

For more information it visits www.visaeurope.com/es