Visa renews its Olympic sponsorship until the 2020
27 of October of 2009Madrid
It sights Inc. (NYSE: V) one of sponsoring the more veterans of the Olympic Games, has announced today that will continue sponsoring the Games during an additional period of eight years.
When renewing its sponsorship, Visa will conserve the rights which it has enjoyed from 1986. It will continue being sponsoring exclusive in the payment means segment and the unique card that is accepted in next the four Olympic Games; London 2012 (the United Kingdom), those of Winter in Sochi 2014 (Russia); Rio de Janeiro 2016 (Brazil); the Olympic Games de Invierno 2018 and the Olympic Games of Summer 2020.
The renovation has announced after the formal ceremony of company/signature of the contract celebrated in Moscow between the President of the Group Inc. Visa, Rupert Keeley and the President of the Olympic Committee the International, Jacques Rogge.
During last the twelve Olympic Games, Visa has used its sponsorship to increase the global leadership of its mark; to increase to the volume of the transactions with cards Visa; to expand its acceptance in new and emergent markets and to improve the preference towards its products and services.
The new contract will allow Visa to offer additional advantages to financial organizations member and the card holders, being extended its presence in the points of sale; exclusive programs of acceptance for the transactions that are realized in the surroundings of the Olympic Games, besides the possibility that the financial Visa organizations member can offer to their clients unique experiences through programs of Visa marketing.
“The Olympic Games offer global exhibition and access to practically all the demographic groups�, has commented Antonio Lucio, Director of Inc. Visa Marketing. “The Olympic Games also offer the possibility of creating tangible and demonstrable benefits for Visa, their members and partners. For example, in the Olympic Games of Peking 2008 one was able to activate to 573 banks like new clients in 41 different countries. All this illustrates attractive the universal one of this sponsorship�.
The president of the HAMMOCK, Jacques Rogge, has said: “Our association with Visa the future demonstrates a commitment shared - with of youth and the sport, with the future of the Olympic Games and the fortification of the Olympic ideals and the values that we respected. In the name of the HAMMOCK, of the 205 National Olympic Committees worldwide and of the own athletes, I would like to give him thanks to Visa, its clients and partners by his commitment with the Olympic Games until the 2020�.
The constant and attractive flood of the Olympic Games have provided him to Visa a flexible platform on which to construct integrated campaigns of marketing. With the course of the years, the use of the Olympic sponsorship to support its business has evolved with the strategy of Visa business.
“When we initiated our Olympic sponsorship, we concentrated in promoting our exclusive acceptance in the Games. Nowadays, we used the sponsorship platform to in cash promote the advantages of the use of the card Visa instead of the money or checks, and to facilitate the development and advance of the infrastructure of payments in the country in which the Games are celebrated�.
“Our efforts of support to the Olympic Games of Winter in Vancouver are Already quite advanced like the stage of planning of London 2012, and particularly we are excited with the opportunities that appear us in the Olympic Games of Winter 2014 in Sochi. We hope to be able to work with the partners in Russia, the Organizing Committee of Sochi and the HAMMOCK to continue constructing our Olympic legacy and to cause that the Olympic Games of Winter in Sochi 2014 are a global success�. there is addition Lucio.
The Visa commitment with the Olympic Movement, the National Olympic Committees, the national equipment and individual athletes have been a factor important to guarantee the continuity and the success of the Olympic Games. Visa has created a series of programs anywhere in the world to help to the Olympic equipment and athletes during its participation in the Games. Visa also has become the first Olympic partner anywhere in the world in developing located strategies of tie marketing to the cities in which the Olympic Games are celebrated.
Visa also owns exclusively the Olympic rights of the 205 National Olympic Committees and their equipment anywhere in the world. These rights include the publicity and the promotional use of the marks and images related to the Olympic Games as well as the marks of the National and International Olympic Committees.
 
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