Two thirds of the Spanish population have realized purchases by telephone or catalog
53% prefer these methods of purchase because it is possible to be spoken directly with another person3 of Julio of 2006 Madrid
63% of the Spaniards have realized purchases by telephone or catalog sometimes, according to a study recently realized by Europe Visa. The study it is come off that majority of them, a 53%, admits that it likes to make purchases of this form because thus it has the possibility of speaking directly with another person during the purchase process, unlike which it happens when goods or services through Internet are acquired. A 39% buy by telephone or catalog it prefers because it to buy in Internet. Peculiarly, a 12% of the survey ones affirm that to buy by telephone or catalog he is faster than to register itself in Internet and 9.8% say that it likes to buy thus because the moving body can be used.
The buyers by telephone or catalog usually are women of 36 to 45 years of age, and live mainly in municipalities among 5,000 and 30,000 inhabitants on the Northeast zone, the East, the South and Center of the country. Their social status is average low or low and secondary or average have study. Like comparison point, the Spaniards who realize purchases by Internet usually have between 26 and 45 years of age, residents of municipalities of more than 200,000 inhabitants of the metropolitan zones of Madrid or Barcelona and with half high a social status and studies superiors.
Clothes (33.4%), besides music, books or films (24.5%) are the products that more buy the Spaniards by telephone or catalog. This type of buyers also acquires electronic furniture or adornments for the home (9.8%) and products (9.6%). The purchases that realize with less frequency are: entrances for spectacles (4.4%), trips (3.7%) and eaten (2.6%). These data indicate that their habits of purchase are opposed those of those who they buy through Internet, which they buy, mainly, trips (21.2%).
Half of that they buy by telephone or catalog (49.6%) chooses to pay against reimbursement, which turns to this modality of payment into most popular. The average second of used payment more is the card Visa (23%). The payment with some type of card is the method chosen by until a 32% of which they buy by telephone or catalog.
“The number of purchases by telephone or catalog paid with card Visa represents 72% of the total of this type of purchases paid with this means of payment, which demonstrates that the consumers trust the security that provides our mark. Visa also is leader in the purchases online and to still more assure this type transactions where the card is not present in the point of sale, we have developed to Verified by Visa (VbV), a technology that serves to guarantee the identity of the participants,� indicates to Luis Garci'a, Chief of a main directorate Europe Visa in Spain
Other results of the survey:
- 43% of the interviewed people who have bought by telephone or catalog assure that during last the 6 months 1€ and 50€ have been spent between acquiring products or services by this means. 36% describe a cost between 51€ and 100€, 19% between 101€ and 500€ and 3% considers solely that it has been spent more of 500€ during the last half year
- 14% of the included Spanish population between the 16 and 55 years of age have used the card Visa to pay the purchases realized by telephone or catalog. This percentage represents 3.663.306 individuals.
On the study
Study Europe the Visa tries quantitatively to know the relation purchases in Internet, by telephone and catalog, studying acquired barriers, products, levels of cost or modes of payment. The study has been realized by the Eurus company. The work of field was developed between days 17 and 21 of March of 2006.UNIVERSE OF THE STUDY: the universe of study like the set of Spaniards from 16 to 55 is defined. This Universe number in 25.439.624 people. The total number of internauts is considered in approximately 14.208.403 people, which supposes 55.9% of the total universe. SAMPLE: The sample is formed by a total of 1000 representative individuals of the defined universe.
ALLOWABLE ERROR: For global data and low the assumptions of the maximum indetermination (p=q=50%) and a level of 2 confidence of SIGMA (95.5% of probability) is of ± 3.16%.
 
 It has received a suspicious email?